DBApparel UK has called in Sixty to handle its lingerie brand Playtex's repositioning for older women.
Lingerie brand Playtex rebrand targets over-50s
Lingerie brand Agent Provocateur could be heading for administration, Business
Playtex Brand History
Brand history
Lingerie brand Agent Provocateur could be heading for administration, Business
Show review: No sign of an uplift at INDX Intimate Apparel
Brand history
Vestiaire Collective on LinkedIn: Vestiaire Collective is thrilled
Hanesbrands to buy France's DBApparel to expand in Europe
Brand history
Brand history
Brand history
Playtex Brand History
Lingerie Insight May 2012, PDF, Bra
Show review: No sign of an uplift at INDX Intimate Apparel